“Going once, going twice, … going three times!” Then the gavel drops. We all know this ritual from auction houses but there are auctions every day in horse breeding, too. Back in the day, there used to be enough time to negotiate. A handshake was all it took to conclude the deal. Nowadays, horse auctions are handled at high speed. That’s why software developers at WebDatabases were tasked by the Southern German Horse Marketing Company to develop an auction invoicing solution which can easily record and handle all the processes involved in the auction.

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